The best basics get used. A lot. Even the best white tees have a predictable life-cycle. Every day life turns white to despondent cream. This is your quarterly reset button.
It’s the signature of style. No matter what season. Perfectly paired with classic denim or tailored trousers, equally at home with sneakers or oxfords, it’s the heart of your wardrobe capsule. In a world of overwhelming options, it’s the one true essential.
For 100 years it has effortlessly defied fads. It’s what unites the rebel teen, the working man, the hollywood icon and the keen millennial. Classic and modern, the white tee is a style icon in its own right.